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Food Processing sector has huge opportunity in entrepreneurship with optimum capital investment. According to Ministry of Food Processing Industries, food processing is employment intensive in that for every Rs. 1 million invested, 1.8 jobs and 6.4 indirect jobs are created. So, the sector has huge capacity to provide employment of large workforce. Food processing industry has significant role to reduce the post-harvest losses of Agri produces. Direct link up between industry and farm gate level, will accelerate the processing capacity of the plant and will reduce intermediaries which will eventually provide better profit margin to processors. So, these trainings in food processing can enhance the living standards and arrange more livelihood opportunities for the families of Work force Pan India.
The objective of the project was to strengthen awareness and educate Homemakers /Decision makers of households, Retailers, Whole sellers, other related Food Business Operators, Consumers, and others in West Bengal through sensitisation programs about adulteration in spices and its ill effects and bring about an impactful change in their buying and consumption patterns.
FICSI conducted awareness session for housewives, shopkeepers and retailers related to adulteration in ground spices, hygienic practices pertaining to packaged and labelled food and labelling information present on labelled and packaged food. Demonstration tests were exhibited for the consumers and retailers to do rapid adulteration tests at household level. The launch event for awareness sessions were conducted at Durgapur and Bagnan cities of West Bengal with one Base Line Survey and one End Line Survey for Durgapur and Bagnan. Drawing competition was held for children in different categories – 3rd to 5th std., 6thto 8th std. and 9th to 12th std to get the concept of food safety among children. The launch event was followed by eight awareness session at different locations - Seherabazar, Monteswer, Durgapur and Bagnan . Draft report of baseline survey had been submitted. The final End line report will include outcome/impact evaluation parameters like number of participants, feedback from participants, photographs and testimony from stakeholders, enhancement of knowledge of sample participants on preventing use of adulterated spices is to be submitted at the end of project in March.